Get your pricing wrong and profitability may be a far off dream. Watch the short video below to see how in this example an increase in sales price can be: Twice as effective as an increase in volume and, Five times as effective as cutting overheads. https://www.youtube.com/watch?v=kXS56kE0ps4 … [Read more...]
3 Ways An SME Can Charge A Premium Price
Below are three ideas for small businesses, which will help you to charge a premium price. The Value Of Your Product Or Service What’s the value of the product or service that you are offering? What’s the perceived value of your product or service? How does a prospective buyer perceive the value? Sometimes when something is priced higher it gives the perception that it … [Read more...]
3 ways non techies must protect against SME cyber fraud
The human factor is something every SME can take immediate action without a significant investment of money or time. The IT team be they internal or external have to be trusted to put in place anti virus, firewalls, patches etc. But fraudsters prey on the vulnerability of a busy team member focused on doing their job but liable to make a mistake regarding cyber risks. . … [Read more...]
How does an SME business define a niche? (A quick start)
It can be difficult for a small business to define a niche. However it is critical to do this if your business is going to give you what you want from it. It is very worthy of putting some time into it but here is a simple way to start. If you can answer these you will have a fair idea of your niche. Who or what do you like dealing with? Who or what do you find … [Read more...]
4 Ways to Motivate your SME Remote Team (without the cringe)
With remote working here to stay every SME is going to have to find new ways for team members to stay motivated and fully engaged. As accountants dealing with SME clients we know there isn’t a large budget . There is a place for the online quiz but don’t forget the basics whether working remotely or in the office. So here are four that won’t cost much and won’t involve too much … [Read more...]